Reimagining red wine for the modern day muse.

red wine x ginger ale inspired spritzer

made with Napa Valley Cabernet Sauvignon

maison maxine is Designed for a new generation of tastemakers

while Red wine is traditional and rooted in older, male-dominated tastes,

Maison Maxine offers a spritzer that resonates with the female spirit

Maison maxine is a red wine and ginger ale spritzer made with all natural and sustainable ingredients. we are made by women and for women, and we seek to bring intentionality to indulgence. We believe in toasting to girlhood, and hope the experience of every box and its subsequent sip bring you joy :)

Olivia gubel founded maison maxine a few weeks after her 22nd birthday, when she noticed there was no drink on the market catered to Gen Z women and their needs. She wanted something that felt celebratory but casual, bold yet elegant—something you could bring to a dinner party or drink in your pajamas.

From the ingredients to the packaging, every detail is designed with care. Whether you’re clinking glasses with friends or unwinding solo, Maison Maxine is a toast to softness, strength, and the small rituals that make life sweet.